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Online Rendezvous: How First-Party Data Drives Personalized Engagement

December 16, 2022

Via: MediaPost

There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado.

For one, the US personal savings rate dropped to 2.3% in October 2022, its lowest level since 2005.

For another, 78.5% of U.S. consumers have seen recent prices in retail—so much so that 49.4% plan to buy fewer items while 32.8% are delaying non-grocery purchases.

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