There are a few dismaying facts in a new report from Coresight Research: Motivating Customer Action and Driving Business Growth with AI-Generated, Personalized Digital Marketing, sponsored by Persado.
For one, the US personal savings rate dropped to 2.3% in October 2022, its lowest level since 2005.
For another, 78.5% of U.S. consumers have seen recent prices in retail—so much so that 49.4% plan to buy fewer items while 32.8% are delaying non-grocery purchases.