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How to Take Your Direct Mail List Targeting to a New Level

November 29, 2018

Via: Target Marketing

Category:

Your direct mail list targeting is extremely important. The better you are able to target the right people, the better your response rate will be. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and beliefs that are behind the consumer decisions driving response.

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