Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer’s toolbox.
Movies will show you AI that comes in blockbuster proportions: the computer’s takeover in 2001: A Space Odyssey or multi-limbed robots battling for humanity’s fate in The Matrix. In reality, AI might seem less epic, but its capabilities for business are no less legendary. In less than a century since it was first introduced, humans have created AI algorithms that help IBM’s Deep Blue and Watson learn to win chess games and Jeopardy tournaments even when facing world champions.
