YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together.
Facebook’s algorithm actively de-emphasizes any YouTube links to their content shared on Facebook. Unfortunately, that doesn’t mean content creators get to pick or choose. It’s not one vs. the other. Yes, it’s a pain to export and distribute both. Yes, it adds a few extra steps. But spoiler alert: it’s still worth it.