In my keynote sessions, marketing training classes and even in past posts for Target Marketing, I’ve asked a critical question of marketers representing all levels of expertise over the past several years: “The 4 Most Powerful Words for Closing Sales?”
To-date, no one has gotten this question right. Yet it is the most important concept to understand if you want to write direct marketing, advertising, social media copy and compelling content that sparks downloads from your website, Live Chats, sales inquiries and repeat sales.
