Content and media have long been the driving forces behind advertising, marketing, and brand reputation. Today, with the evolution of mobility and the Internet of Things (IoT), businesses can now deliver strategic content to customers with unprecedented levels of efficiency, enabling smarter content to reach more targeted audiences at the optimal times. IoT-enabled intelligent content marketing is the future, and it will become increasingly important for customer acquisition and retention.
An example can be seen in the recently built Levi’s Stadium, the home of the San Francisco 49ers. The state-of the-art facility was designed to take advantage of immersive mobile and IoT experiences through wireless networks, increasing opportunities for unique advertising while improving attendee experiences. Rich features such as mobile concessions, in-app purchases, instant replays, and player stats come alive.