When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive results right away.
But does that mean we should give up and move onto something new? No, we need to have patience to build the right foundation. Trust me, it will pay off.
I typically promote content for at least four months. And that’s because I don’t get the same results in that first month that I get in the fourth month — or even the eighth or ninth month. Content marketing is not a one-and-done type of thing. You have to be in it for the long haul.
