As much as direct mail marketers hear the point hammered home that their messages always need to be relevant to their audiences, some are still not listening, according to USPS Direct Marketing Specialist Leslie Goldstein.
Goldstein emails out a newsletter that’s at times irreverent, but always informative, about what he’s observing in the mail stream. For “Marketing Tips Issue No. 145 – WIIFM?” the tone is no different.
