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Digital Print Is a Critical Part of Omnichannel Marketing

To be heard in this digital age, brands must deliver consistent and relevant experiences to consumers across many different channels, including traditional ones like direct mail. Print is a tangible touchpoint in the customer journey and makes an impact when incorporated into a larger omnichannel marketing strategy. It’s also increasingly customizable, thanks to advancing digital printing technology.

“One of the inherent benefits of digital printing is the ability to execute a more personalized marketing strategy using variable data capabilities,” says Lily Harder, VP of research at Mintel Comperemedia.

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