Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie:
- In 2018, global email users amounted to 3.8 billion users.
- 93% of B2B marketers use email to distribute content.
- 73% of millennials prefer communications from businesses to come via email.
- For every $1 you spend on email marketing, you can expect an average return of $32.