Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
The three-year-old mobile-optimized site receives 7 millions views per month, with 55 percent of traffic coming from smartphones and 15 percent from tablets, underscoring the active space on mobile for those interested in creating their own fashions, home décor and other projects.
