Inside the fanatical world of sneakerheads, product leaks are common. Now, Adidas is looking to a new tool to lessen the impact of unauthorized grainy iPhone pictures: Snapchat.
“We’re at a moment where the classic mechanism of launching a product isn’t always working. It’s a global world and one where everyone with a mobile phone can capture a picture that’s under embargo,” Silvia Calligher, global PR and social media director for Adidas Originals, told Digiday.
