“Professional writers don’t have muses; they have mortgages.” ― Larry Kahaner
Ah, writer’s block.
A common question I get about content marketing is how to find content topic ideas. After a few years, or even a few months of creating content for a company, it is all too easy for everyone from the marketing director to the junior content writer to hit a wall.
After all, what else is there to possibly say about elevator controllers or general liability insurance? When you’re in a rut for content ideas, try localizing your content.
