Direct mail has been around for a very long time and it is easy to continue to send mail the same way it was done 20 years ago, but this is much less effective now. Direct mail marketing in 2019 is so much more targeted and personalized, which makes it more effective. However, many marketers continue to silo their direct mail,. This is a mistake. When you combine your direct mail with digital marketing, you enhance it and drive better results. There are many ways to add digital to your direct mail campaigns in a cost-effective way so that you can test to see how it works for you.
