Content marketing is “finally” valued by B2B marketers, according to an inaugural study by Walker Sands Communications. But considering another study shows B2B buyers “remain skeptical about vendor content,” brands also will have to invest in doing content marketing right. Here’s my advice on how marketers can do that.
Don’t Be Cheap If You Want Results
Marketers who are wary of investing in shiny objects may want to take a closer look at how they invest in content marketing. Sure, personnel cost money. But poor content may cost more than no content.
