The talent is booked and execs are practicing their pitches because the annual NewFronts kicks off Monday.
And brand safety, which was the talk of the town last year, isn’t likely to fade from the conversation this year. This year’s NewFronts is the first since the Interactive Advertising Bureau put on its NewFronts West last year in Los Angeles.
“It’s on everybody’s mind,” said Anna Bager, executive vice president, industry initiatives, IAB. “I think that might influence the underlying and undercurrent of the presentations.”