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Can Focusing on Content Marketing Help the ASJA Survive?

So wrote Randy Dotinga, the outgoing two-term board president of the American Society of Journalists and Authors (ASJA), in his post-mortem “Exit Report: A Better ASJA, But More to Do.” Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch.

Faced with an aging membership, the venerable institution is dealing with an existential crisis. And Dotinga’s parting article as president of ASJA was a desperate cry for action.

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