When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. While those are valuable conversations to have, sometimes teams put the cart before the horse by focusing on refining those tactics when they haven’t yet addressed more basic steps on campaign strategy and metrics for success. One commonly overlooked area? Volume.
Consider your team’s productivity. By setting the right expectations up front in terms of volume and leads, and by prioritizing the appropriate metrics, you’ll position your pipeline for stronger sales. The trick is toincrease volume strategically, so your team brings in a higher number of quality leads.
