We should be mindful when dropping buzzwords (refer to “Why Buzzwords Suck”). As more and more people jump on the bandwagon of a buzzword, it tends to gain magical power. Eventually, some may even believe that buying into a “word” will solve all their problems.
But does it ever work out that way? Did anyone make a fortune buying into the Big Data hype yet? I know some companies did; but, ironically, the winners do not even utter such words. I’ve never seen any news release from Google or Amazon that they are investing in “Big Data.” For them, playing with large amounts of data have been just part of their businesses all along.