The tech to implement content marketing and marketing automation is essential for most B2B marketing organizations today.
For marketing automation to rise above the level of batch and blast, B2B marketers need to implement personalized messaging by using personas and segments. Requests for product demos and 15-minute sales calls may only generate a response from a prospect that is in market to buy. For the rest, marketers need to send content that will pique their interest or solve their business problems.
