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20% of marketers have created an actionable ‘single customer view’

April 13, 2016

Is it really feasible? Well, according to our latest Quarterly Intelligence Briefing: The Pursuit of Data-Driven Maturity (in association with Adobe), 20% of marketers have in fact achieved an actionable SCV.

The survey has thrown up plenty of fascinating data – let’s take a look at a little bit of it.

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