I don’t do golf. But one thing intrigues me about the game: The entire goal is to play the least.
Think about it. The winner is the person who swings their clubs the fewest times.
A smart content marketing approach should work in a similar way.
My clients often tell me they feel the content marketing team creates too much content. They say things like: “Everyone wants more content, but so much of what we create is wasted.”
