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Coca-Cola kicks off digitally driven World Cup campaign

September 1, 2022

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Coca-Cola is getting an early jump on its campaign around the World Cup, which takes place Nov. 20 to Dec. 18 this year instead of during the summer to avoid the intense heat in Qatar, its host country. Coca-Cola has partnered with FIFA since 1974 and been an official sponsor of the World Cup since 1978, and this is both the first World Cup since the pandemic hit and the first to take place in the Middle East.

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