Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch of a button.
And now, social media provides us with an overwhelming amount of content that makes it very hard to sift through.
In addition, over 200 million businesses are using Instagram and Facebook to connect with their customers.
So, with the increase of brands using social media and the surge in posts, how does this affect brands?