Because of mediums like social media, digital marketing has evolved. However, we are still at the earlier stages of its development because no one has yet tapped into its true potential. Some businesses have used influencer marketing, but it is an unexplored space with so much to offer.
I have seen drastic changes occur within marketing as someone who’s been in the industry for more than five years. Influencer marketing was one of those routes that changed quickly within the past few years, and my agency quickly learned how effective micro-influencers could be.
