European mobile app users spent more than $780 million on dating and social apps in 2021, a 30% rise year-on-year.
That’s according to new figures by Sensor Tower which anticipates that Europeans will spend more than $200 million on in-app purchase in dating and social apps in Q1 2022 alone.
This would equate to $1,600 per minute.
Although social discovery apps have grown considerably, over 80% of revenues are still coming from dating apps with Tinder, Badoo and Bumble leading the market.
