Content marketing is – you guessed it – a type of marketing strategy.
But what differentiates it from the other marketing types you may be familiar with?
For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising.
What is content marketing?
Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.
