image credit: Adobe Stock

Outstream Is In (And That’s A Good Thing)

October 17, 2022

On the mobile web, outstream is in, and instream is out.

From niche beginnings, outstream has reached near-ubiquity across the web, competing and supplanting the more established instream.

With its latest guidelines, the IAB Tech Lab has effectively ended instream, declaring outstream the primary path for web video inventory.

This shift will mean incredible things for the advertising ecosystem – namely, a transparent buying and selling experience for video inventory that should help supply and demand.

Read More on AdExchanger