Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities ads are feed-based ad types that can display for relevant queries; advertisers in the U.S. and UK can sign up for the open beta by filling out this form or getting in touch with their Microsoft Advertising representative.
How Tours and Activities ads work. This new ad format is created dynamically using unique feed files that include images, price, reviews, videos, ratings, etc. The format leverages Microsoft’s AI, so keywords are not required.
