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How to Create a Winning Content Strategy by Combining GA4 with a BI Tool

June 16, 2021

Via: Search Engine Journal

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Google Analytics 4 (GA4) made its official debut in October 2020.

This isn’t the first time Google has published a major update. We’ve seen new iterations roll out in 2005 (Urchin), 2007 (Classic), 2012 (Universal), and now the latest in 2020.

Google Analytics on its own can be a challenge; that’s why this article will discuss using GA4 with Business Intelligence (BI) tools for better analysis and tracking in your content strategy.

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