Ahead of the 2020 U.S. general election, Google has announced global updates to its political ads policies, which it hopes will promote confidence in digital political advertising and trust in electoral processes worldwide.
Google is now limiting election ads audience targeting, meaning political advertisers can now only target audiences based on age, gender, general location and postal code. The announcement was made in a post penned by Scott Spencer, vp product management at Google Ads, where he explained that the policy change was the result of popular debate around the role digital advertising plays in the democratic process.
