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Google reconsiders paid search redesign amid criticism

The redesign of paid search results is positioned by Google as necessary for improving the user experience. However, its arrival at a time when the company’s ad revenue growth is showing signs of slowing could reflect a desire to drive click rates for advertisers and thereby fill its own coffers, per marketing industry executives cited in the CNBC report. The increase in click rates suggests the redesign has been successful in driving results for advertisers.

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