image credit: Piqsels

We’ve (Unfortunately) Entered an Age of Ugly Social Media Ads

January 27, 2020

Via: Adweek

Social ads have become the same billboard you see every few miles of highway, that strange repetitive advertisement you see while streaming your favorite shows.

While these paid ads are supposed to convince consumers to stop scrolling and learn about a certain product, companies are still wasting valuable time and money by using tired content and skipping comprehensive targeting of niche audiences on platforms. The user experience is vital to the success of brands on social media, and those sticking to poorly developed, scattershot advertisements of old are not only negatively impacting their sales but also obstructing the social media experience as a whole.

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