Smartphones put the world at our fingertips. People have questions that need answering and services or products they need.
All of these things are just a search away and now, we’ve seen a cosmic shift to voice search.
Statistically, voice isn’t something that enterprise marketers can ignore because:
- 33% of people in the U.S. use voice search.
- 71% of consumers prefer voice search.
Voice optimization at scale is what every business should be doing. For enterprises, the challenge is scale due to the wealth of content assets they control.
