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Meta tops TikTok in mobile ad performance after Apple’s ATT changes

SKAN, also known as StoreKit Ad Network or SKAdNetwork, is Apple’s privacy-centric API that helps ad networks and advertisers measure ad activity like impressions, clicks and app installs on an aggregated level. The tech company’s ATT framework moves last year continue to challenge marketers investing in mobile apps and ads, as the tracking update significantly limits how they can market and measure their efforts.

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