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Twitter users prefer and more readily recall relevant in-feed ads

May 19, 2021

Via: Business of Apps

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Over half (57%) of Twitter users engaged with an advert on Twitter in 2020, compared to 92% across all social media.

In-feed ads are also more memorable with 59% admitting to remembering contextually revenant ads more easily.

That’s according to new research from digital ad verification platform Integral Ad Science.

The survey of 1,000 US consumers found that 46% of respondents prefer contextually relevant in-feed ads on Twitter over ones on the open web.

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