While the coronavirus pandemic is still far from over around the world, Lyft’s data shows people in the U.S. are returning to some activities that plunged last year amid the heat of the health crisis.
The creative concept behind Lyft’s new campaign stems from the category of “how to” videos that are popular on YouTube, per Onsager-Birch. “How to Human” builds on an effort from March, when Tinder announced it would team with Lyft to help their shared audiences gift a Lyft ride to a date in an effort to help consumers return to socializing and dating. Now, the ride-hailing app is leveraging the feelings of consumers who may be out of practice with day-to-day activities like greeting a Lyft driver.
