One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel.
As a whole, social media is a lot like a marketing multi-tool.
Think about it. We may not be the sharpest conversion “knife” in the drawer, especially compared to brand search.
But what we might lack in performance superiority, we more than make up for in our versatility.
We can offer various tools to get the marketing job done, regardless of the objective.
