Every time I use the words “analytics,” “metrics,” or “KPIs” in a discussion about the impact of content, a little voice goes off in my head. It’s the voice of Inigo Montoya from the movie, The Princess Bride: “You keep using that word. I don’t think it means what you think it means.”
While content marketers may recognize these terms relate to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
