Google Alerts is a free tool from Google that lets you monitor the web for mentions. Basically, it sends emails to a user when Google finds new results that match a user’s search term.
This is fantastic for marketers, as you can receive alerts when your name, company, or keywords are mentioned anywhere on the web.
Getting started with Google Alerts is quick and easy. In this article, you’ll learn why you might want to use this tool to monitor your brand and how to get started.
