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76% of sponsored posts on Instagram hide disclosure notification

September 29, 2021

More than three quarters of influencer ads on Instagram are hiding the sponsored post disclosure in the post according to research by affiliate network Awin.

The study examined the top 100 posts for disclosure hashtags to find out if the hashtag was visible in the post or had to be expanded to be viewed.

The most common disclosure hashtags were #ad with 12.8 million posts, followed by #sponsored at 3.3 million posts, #advertisement and #gifted at 1.8 million each and #affiliate with 744k posts.

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