With its first global event for marketers, TikTok looks to show brands and marketers how it’s a viable platform on which to advertise. Despite increasing usage levels and industry trust, the social app has had trouble convincing marketers it’s a safe brand environment, owing in part to age-inappropriate material appearing alongside ads as well as influencer scandals. By working to clear up these problems, TikTok could redirect attention to how influencer marketing can spur consumer spending.
