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The digital marketing response to a pandemic

The world’s economy has shifted to a place where the delicate balance of supply and demand has been aggressively pushed off-balance across all industries. Looking beyond the scramble for loo roll, COVID-19 has caused the demand for some products to skyrocket, and the sale of others to plummet.

As of March 2020, bread machine sales have risen by 652% compared to the previous year, whilst luggage and briefcase sales have both dropped by 77%. But demand will fluctuate – it’s feasible that luggage purchases will drastically increase as holidays are rebooked, and bread machine turnover will drop below its pre-COVID-19 levels.

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