There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see significant returns. According to Gartner, integrated campaigns across four or more channels outperform single or dual-channel campaigns by 300%.
NewsCred stated, “While there is a myriad of valid ways to approach campaigns, there’s only (one) type that will connect the buyer journey seamlessly across all marketing channels and truly maximize results — integrated campaigns.”
