Instagram is piloting a new ad layout that crams four sponsored posts into one screen.
It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services.
The new layout is being displayed between Reels. Advertisers can disable this feature by opting out in Settings.
Why we care. Bombarding Instagram users with so many ads at once may keep CPMs low. However, it could also potentially annoy users, making it harder for brands to capture consumers’ attention, which will negatively impact CTR and ROI.
