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Instagram adds Story likes

February 16, 2022

Via: Business of Apps

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Instagram launched a new feature for users to engage with Stories – one of its most successful formats for brands and advertisers.

Users can now like a Story in their feed without each like opening into a conversation.

The heart icon sits at the bottom of a Story and once tapped sends the like.

Likes will remain hidden and only visible to creators of a page from their insights pane.

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