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Facebook sees users grow again while metaverse bets gain traction

Meta’s flagship app didn’t continue to shrink on a user basis in Q1, which appeared to be a positive enough development for the markets. The company’s broader ad business, however, is still undergoing a rocky transition as it contends with ongoing challenges from ATT and volatile macroeconomic factors, like the war in Ukraine. Russia has blocked the company’s services and Meta, in turn, ceased accepting ads from Russian advertisers globally earlier this year.

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