With its Spotlight Dorado platform, McDonald’s is seeking to improve Latino representation in Hollywood by providing the mentorship, connections and financial support necessary to help close the gap between the percentage of the U.S. population Latinos make up and the percentage of films that tell their stories. The effort — named after the Spanish word for “golden,” a nod to the chain’s golden arches — comes as the fast food giant continues efforts to invest in diverse media partners and improve representation.
