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Are NFTs Something Content Marketers Should Care About?

April 28, 2022

Via: CMI

What’s your take on NFTs?

1. Yes, please.

2. Wait and see.

3. Pfft.

Brands like Gap, Coca-Cola, Adidas, Reebok, Lamborghini, and other consumer product companies would respond, “Yes, please,” as they have made splashy forays. News, sports, and entertainment brands have made moves, too.

If you haven’t gotten questions about how (or whether) your brand’s content strategy should include NFTs, it’s only a matter of time.

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