Snapchat posting tips
As noted, while Snapchat isn’t as big as the other major players in the space, it remains a critical connection tool for many younger users, with Snap’s own data showing that Snapchatters are 5x more likely to be students than those using other apps.
This is Snap’s real strength – the app has become the platform of choice for many teens, and is where they feel more comfortable engaging and sharing content. Which is also why it’s a valuable platform for fueling recommendations and product insights.